Pusing Ria is able to supply quality meat bird products on a long term basis because we have a meticulously drawn up “Productions, Sales and Stocks Plan” and continuous supply of chickens from poultry farms. We can meet regular demands and cope with any surge in the orders, a competitive advantage for us.

"Wah Cheong Agriculture Sdn. Bhd.” is Pusing Ria’s sister company. It has its own poultry farm at Pusing, Perak and supplies us 16,000 to 20,000 meat birds each day. Breeder birds and egg birds are purchased from outside for Pusing Ria. We can therefore cope with any orders at any time.

To enhance our competitiveness, we have a large cold storage to store 500 tons of meat birds at -25°C to maintain the freshness of the products.

The sales department will coordinate with the production department so as to decide the appropriate amount of buffer stock. It can help stabilize the operations without being interrupted by sudden increase of orders thereby enhancing our competitiveness in supply.